Mostly Heard Rarely Seen Store Concept
Mostly Heard Rarely Seen is a Hong Kong and Tokyo based, high-street menswear fashion label designed by Thomas "Tomakira" Li. The brand's concept is inspired by the play on word of the name of the brand "Mostly Heard Rarely Seen" (MHRS) and the creativity of self-expressionism through fashion.
Masks are used as a fashion statement to express self-expression. Since the brand's statement is as such, the concept is to hang a large mask at the center with television screens displaying a looping video of various people changing expressions through their eyes. The floor would be installed with lego block pieces with racks of the current clothing collections.