MHRS Website Design
Mostly Heard Rarely Seen is a Hong Kong and Tokyo based, high-street menswear fashion label designed by Thomas "Tomakira" Li. The brand's concept is inspired by the play on word of the name of the brand "Mostly Heard Rarely Seen" (MHRS) and the creativity of self-expressionism through fashion.
This is conceptualized as a minimalistic and responsive e-commerce website for fashion enthusiasts from ages 20 to 30 years. The layout reinforces the idea of storytelling through highly stylized editorial photo shoots.
© Mostly Heard Rarely Seen
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